Writing Effective Fact Sheets and Action Alerts

The main purpose of a fact sheet or action alert is to get the reader to do something. A fact sheet uses examples, statistics, and personal stories in an effort to persuade a policymaker to agree with your viewpoint, support or oppose a policy, or create a new policy. An action alert uses this same information to encourage concerned citizens, colleagues, or fellow group members to urge their respective policymaker to support or oppose legislation. Follow the tips in this guide to make sure your outreach is as effective as possible.



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