Faculty CLE Pricing Register Online
LOCATION: LIVE Webinar via Zoom
DATE: Wednesday, February 25, 2026
TIME: 2:00 pm - 3:00 pm EST
CLE Credits: Approx. 1.0 Credits
Program Summary:
For law firms facing the end of the "10 blue links" era, Esquire Digital COO and former Google Director Brad Wetherall presents a roadmap to visibility in "Influencing the Algorithm: Brand Strategies for the AI Age." Wetherall reveals how Google’s AI Overviews have shifted the paradigm from keyword rankings to brand authority, meaning your firm’s reputation is now defined by what the AI "reads" about you across the entire web. This session outlines a comprehensive five-pillar framework, spanning website content, Google Business Profile optimization, and strategic digital PR, designed to signal E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) to the algorithm. Attendees will learn why "human-in-the-loop" content creation is critical for legal compliance and ranking, ultimately equipping firms with the strategies needed to transition from simple SEO tactics to the "hard work" of building genuine, AI-resilient digital authority.
Faculty
Brad Wetherall
As Esquire Digital's Chief Operating Officer, Brad Wetherall is a recognized authority in local SEO and the intricacies of Google's search ecosystem. With over a decade of experience as a former Director of Operations at Google, Brad offers an unparalleled insider's perspective on maximizing online visibility for businesses, especially in the evolving landscape of AI-driven search. During his extensive tenure at Google, Brad directly managed operations for the Google Business Profile (formerly Google My Business) for over a decade, overseeing its interaction with Google Search and Google Maps. This hands-on experience means he truly understands the platform's capabilities and the best practices for optimizing a local online presence. He also held leadership roles across other major Google products, including Google Payments (Google Wallet), Google Shopping (Merchant Center), and Google Domains. A charismatic and sought-after public speaker, Brad shares his unique "behind the curtain" knowledge on critical topics such as influencing Google's algorithms, navigating Google Business Profile support, and adapting to the rise of AI in search. His presentations, including "Navigating the Minefield: Advanced Google Business Profile Issue Resolution for Agencies" and "Influencing the Algorithm, Brand Strategies for the AI Age," provide actionable strategies for businesses looking to thrive in today's digital environment. Brad's deep understanding of Google's operations and his passion for helping businesses succeed make him an exceptional partner for law firms aiming to dominate their local markets and future-proof their digital strategies.
CLE Information
This training is approved for approx. 1.0 credit hours, depending on the state, where applicable. Approval is not guaranteed for all states and jurisdictions. Some states, GA, NM, PA, TN and UT require additional fees by the attendee in order to receive credit.
This training is eligible for credit in the following states: Alabama (1.0), Alaska (est. 1.0), Arizona (est. 1.0), California (est. 1.0), Connecticut (est. 1.0), District of Columbia (est. 1.0), Georgia (1.0), Hawaii (est. 1.0), Maryland (est. 1.0), Mssachusuetts (est. 1.0) Michigan (est. 1.0), Missouri (pending), New Hampshire (est. 1.0), New Mexico (1.0), New Jersey (pending), New York (est. 1.2), Oklahoma (1.0), Pennsylvania (pending), Tennessee (1.0), Utah (pending), Vermont (est. 1.0).
Pricing
Members of NACDL enjoy exclusive registration rates for our seminars.
| Registration Fees | |
|---|---|
| NACDL MEMBERS | $31 |
| Non-Members | $39 |
NOTE: All registrations are final and non-refundable.
Code of Conduct
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