NACDL’s mission is to serve as a leader, alongside diverse coalitions, in identifying and reforming flaws and inequities in the criminal legal system, and redressing systemic racism, and ensuring that its members and others in the criminal defense bar are fully equipped to serve all accused persons at the highest level.
Want to work for an association with such an important and timely mission? NACDL's Marketing Manager could be the right position for you.
Essential Functions and Responsibilities
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Work with the Chief Marketing Officer to coordinate marketing efforts for the Association
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Support the development and execution of marketing campaigns for NACDL through copywriting, list selection, preparation of promotional materials, and composition and editing of digital and print campaigns
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Coordinate the design and implementation of creative materials, working with vendors and internal designers.
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Responsible for proofreading marketing materials for style and consistency and making revisions as needed
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Develops and monitors metrics to track effectiveness of marketing efforts (web performance, email, direct mail response, participation rates)
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Create reports and other business tools to support sound marketing strategies and tracking of membership recruitment and retention
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Collaborate with staff and other stakeholders on marketing initiatives and materials
Education, Experience and Competencies
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Bachelor’s degree in Marketing, Communications or a related field
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3-5 years of experience in a marketing agency, internal marketing department, or association
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1-2 years of experience in email marketing, specifically experience in executing email campaigns
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Flexible with the ability to adapt to changing conditions
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Excellent communication skills (listening, verbal, and written)
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Ability to prioritize, work efficiently, manage multiple projects, and meet deadlines in a dynamic work environment
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Experience in executing email campaigns within Informz or a similar system (i.e. Salesforce Marketing Cloud, Marketo)
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Proficiency with Association Management Systems; experience with Nimble/Salesforce a plus
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Proficiency with the Kentico CMS platform or similar in order to build and edit web pages
Nice-to-Have
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Experience utilizing AI tools for marketing tasks.
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Experience with social media marketing (organic or paid).
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Experience with e-commerce platforms or direct-to-consumer marketing.
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Experience with or willingness to learn basic Salesforce configuration/development.
Physical Requirements & Environmental Factors
While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment; reach with hands and arms; and lift up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus. While performing the duties of this job, employees are regularly required to use written and oral communication skills; read and interpret data, information and documents; analyze and solve non-routine and complex office administrative problems; use math and mathematical reasoning; observe and interpret situations; learn and apply new information or skills; perform highly detailed work on multiple, concurrent tasks; work under intensive deadlines with frequent interruptions; and interact with NACDL managers, staff, customers, the public and others encountered in the course of work. Employees work under typical office conditions, and the noise level is usually quiet. In certain assignments, an employee may occasionally work at NACDL sponsored member events.
This position is based at NACDL’s Washington, D.C. office, conveniently located near downtown Metro stations. However, we are offering a hybrid work week. Three days in the office, two working remotely.
The salary range is $65,000 - $70,000, commensurate with experience.
NACDL employees enjoy a generous package of employee benefits, including subsidized health, dental and vision insurance, company-paid life and disability insurance, flexible spending accounts, a pre-tax commuting subsidy, a 401(k) plan with generous company contributions, paid time off and paid holidays.
Contact Jessica Stepan at jstepan@nacdl.org with your cover letter, resume, and salary requirements.
