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The Champion

November 2003 , Page 42 

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Book Review: Stack and Sway: The New Science of Jury Consulting and Murder and the Reasonable Man

By Ellen S. Podgor, Mark Stevens

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Stack and Sway: The New Science of Jury Consulting

By Neil J. Kresset and Dorit F. Kresset
Westview Press (2002)
List Price: $19.25
Reviewed by Mark Stevens


This wasn’t the book that I hoped it would be when I bought it. Rarely having had truly well-heeled clients and only once have I had the luxury of using jury consultants and mock juries. While this sole experience with consultants was fascinating, it left unanswered many questions about their utility and methodology. Regretfully, after having read this book, most of those questions remain unanswered.  

Jury or trial consultants come from extremely varied backgrounds, including marketing, mass communications, psychology, sociology, theatre and law. Despite this variety of backgrounds they offer, or purport to offer, insights to trial counsel about juries and how to persuade them. This book attempts to explain and discuss what this diverse group of people actually do to assist lawyers with their cases bu

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