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The Champion

May 2019 , Page 45 

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Practice Points: Two Demonstratives to Incorporate into Your Next Case

By Josh Dubin

Read more Practice Points columns.

In today’s media-savvy society, it is more critical than ever for attorneys to use persuasive demonstrative aids. Demonstrative aids are the best way to efficiently educate jurors about important or complex issues. Social psychological research suggests that the presentation of visual stimuli during a trial improves an attorney’s ability to persuade the jury and improves juror retention of key facts and arguments.

For example, a study conducted by social psychologist Jaihyun Park and law professor Neal Feigenson looked at the effect visual technology had on juror decision-making.1 The study compared opening statements delivered with and without PowerPoint presentations and found that mock jurors were persuaded more often when attorneys used visuals. The study found that the use of visual aids correlated not only with level of juror persuasion, but also with recollection of evidence and perceptions of the advocates. Park and Feigenson discovered that the percentage of jurors who found th

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