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Engagement Specialist

The Engagement Specialist manages and executes effective engagement strategies and plans for members throughout the membership lifecycle to meet annual retention goals. This role builds and maintains strong relationships with members, state and local affiliate staff and leaders, and partner organization staff and leaders to facilitate engagement and retention. The Engagement Specialist ensures that content on is high-quality, compelling, and current. This role routinely monitors results and uses data to inform current and future engagement strategies.

Department: Membership
Location: Washington, DC
Supervisor: Associate Executive Director for Strategic Marketing

Essential Functions and Responsibilities

  • Identify new ways to enhance NACDL’s ability to reach, support, and build relationships with affiliate leaders and administrators with an emphasis on opportunities for collaboration, and increasing membership.

  • Identify, develop, and manage affiliate tools and resources for successful chapter operations including, but not limited to, training, operational guides, and leadership onboarding.

  • Monitor affiliate operations, governance, and activities. Ensure compliance with NACDL policies and procedures. Establish key measurements to track affiliate engagement.

  • Ensure accurate information for all affiliate, partner, sector, and organizational contacts. Track affiliate leadership, elections, meetings, staff, and maintain an up-to-date database.  

  • Review all member related website functions and content and collaborate with staff to update on an as needed basis (e.g. dues renewal process, updating member benefit pages, etc.).  

  • Manage new member onboarding program to improve communications and engagement.

  • Manage and create campaigns to promote online engagement through the Higher Logic platform.

  • Assist with member outreach through social media and other online platforms.  

  • Work with NACDL staff to identify new tools and features to enhance the member experience.  

  • Support staff in adding new and updating existing website content.  

  • Work within NACDL to ensure member expectations are met or exceeded.  

  • Influence member benefit development and delivery for members.

Education, Experience and Competencies

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 1-2 years of experience in a marketing agency, internal marketing department, or association
  • 1-2 years of experience in email marketing, specifically experience in executing email campaigns
  • Flexible with the ability to adapt to changing conditions
  • Excellent communication skills (listening, verbal, and written)
  • Ability to generate ideas in an energetic environment and create materials that engage and persuade
  • Ability to prioritize, work quickly and manage multiple projects, timelines and deadlines as well as be adaptable and flexible in a dynamic work environment
  • Ability to utilize and apply database management and marketing ROI analysis
  • Experience in executing email campaigns within Informz or a similar system (i.e. Salesforce Marketing Cloud, Marketo)
  • Proficiency with Association Management Systems; experience with Impexium a plus
  • Proficiency with the Kentico CMS platform or similar in order to build and edit web pages
  • Knowledge of HTML, CSS, and web technologies a plus

Physical Requirements & Environmental Factors

While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment; reach with hands and arms; and lift up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus. While performing the duties of this job, employees are regularly required to use written and oral communication skills; read and interpret data, information and documents; analyze and solve non-routine and complex office administrative problems; use math and mathematical reasoning; observe and interpret situations; learn and apply new information or skills; perform highly detailed work on multiple, concurrent tasks; work under intensive deadlines with frequent interruptions; and interact with NACDL managers, staff, customers, the public and others encountered in the course of work. Employees work under typical office conditions, and the noise level is usually quiet. In certain assignments, an employee may occasionally work at NACDL sponsored member events.

Benefits and Application Process

This position is based at NACDL’s Washington, D.C. office, conveniently located near several downtown Metro stations. However, due to the COVID-19 virus, employees are working remotely. This position will be expected to work from the office once it is safe to do so (or once we return to regular operations). The salary range is $45,000 - $50,000, commensurate with experience. NACDL employees enjoy a generous package of employee benefits, including subsidized health, dental and vision insurance, company-paid life and disability insurance, flexible spending accounts, a pre-tax commuting subsidy, a 401(k) plan with generous company contributions, paid time off and paid holidays.

To apply: Send cover letter and resume to with “Engagement Specialist” in the subject line. Applications will be considered on a rolling basis. Position open until filled, and prospective candidates are encouraged to apply as soon as possible.

NACDL is an equal opportunity employer. NACDL is committed to engaging a diverse workforce and provides equal opportunity to all qualified individuals without regard to actual or perceived race, color, religion, national origin, sex, age, marital status, citizenship status, veteran status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation or political affiliation or any other protected classification which may be applicable under the law. All qualified individuals, including those with personal experience within the criminal legal system, are welcomed and encouraged to apply.

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