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By Gerald Lippert
Affiliate News columns.
Benefits of Affiliation
I have preferred customer status for a variety of grocery stores, airlines, hotels and numerous retailers — so many, in fact, that my wallet is bursting at the seams with their personalized VIP cards. With the perceived special status that comes along with these companies, I am compelled to feel unique, or at least that I am treated differently. Many of us find value in this type of perceived preferential treatment, but, how many of us actually know of or utilize all the benefits afforded to us as members of these elite clubs? Far too often, we become members of something, yet we are not always cognizant of all the benefits that relationship offers or take full advantage of those which we are.
It is my impression that much like many people who have these types of associations, our Affiliate Executive Directors may not be aware of, or utilize the many benefits we offer them, and as such, are not gaining the full benefit of our affiliate relationsh
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