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By Ellen S. Podgor, Mark Stevens
Book Review columns.
The New Science of Jury Consulting
By Neil J. Kresset and Dorit F. Kresset
Westview Press (2002)
List Price: $19.25
Reviewed by Mark Stevens
This wasn’t the book that I hoped it would be when I bought it. Rarely
having had truly well-heeled clients and only once have I had the luxury
of using jury consultants and mock juries. While this sole experience
with consultants was fascinating, it left unanswered many questions
about their utility and methodology. Regretfully, after having read this
book, most of those questions remain unanswered.
Jury or trial consultants come from extremely varied backgrounds,
including marketing, mass communications, psychology, sociology, theatre
and law. Despite this variety of backgrounds they offer, or purport to
offer, insights to trial counsel about juries and how to persuade them.
This book attempts to explain and discuss what this diverse group of
people actually do to assist lawyers with their cases but largely fails
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