The Champion Magazine Advertising Rates

Advertising Rates

Display Ad Rates (black and white)

Frequency	1x	3x	6x	10x
Size	1x	3x	6x	10x
Full Page	$1275	$1150	$1075	$955
2/3	1075	975	915	815
1/2	900	810	755	675
1/3	725	655	615	545
1/6	575	510	485	425
Special 2 Page Spread	2175	2025	1875	1725

Two color: Black plus one additional color (publisher's choice): Page rate plus $375

Four color: Page rate plus $700

Bleeds: Add 15% to base ad rate

Inside front cover: Full page rate plus 35%

Back cover: Full page rate plus 35%

Inside back cover: Full page rate plus 25%

Center spread: Twice full page rate plus 25%

Pages 1, 2: Full page rate plus 25%

All ads have run of book. Position requests are only honored for paid pages 1, 2, 3, center spread and cover ads.

Professional Announcement Rates
Professional Annoucements are reserved for NACDL members only to announce any changes to their law practice.

Full page	$795 (1x) if Camera Ready	$895 if In-House
1/2 page	$595 (1x) if Camera Ready	$675 if In-House
1/4 page	$385 (1x) if Camera Ready	$445 if In-House

Sizes
All specifications for ads (below) are listed in picas and inches. Allow an extra 1/8" (1p) on all sides for a bleed. Please check with the advertising manager before ad is designed to bleed. Remember to keep copy 1/2" (3p) within the cropping specifications.


Full Page (66p x 51p) 8 1/2 x 11"	2/3 Page (30p x 57p6) 4 15/16 x 9 9/16"	1/2 Page (45p x 28p8) 7 1/2 x 4 7/8"	1/3 Page (vertical) (14p6 x 57p6) 2 3/8 x 9 9/16"	1/3 Page (square) (30p x 28p8) 4 15/16 x 4 3/4"	1/4 Page (Prof. Ann.) (22p x 27p) 3 11/16 x 4 7/16"	1/6 Page (14p6 x 28p8) 2 3/8 x 4 3/4"

Classified Rates
Classified are typeset with approximately 42 characters per line. A character is any letter, number, figure, punctuation mark or space. The pricing for classified advertising is as follows:

10% discount for classified ads that run 10 consecutive issues.
All classified ads must be prepaid with order.

Design/Production
In-house design and production services are available for an additional one-time fee of 20% of ad rate if requested by the advertising reservation deadline. Please forward ad copy with reservation form. Revisions to or redesign of published ads require additional fees.

Inserts
A sample copy of insert must accompany the advertising insertion order form. Content is subject to approval of the publisher. Call for rates and specifications.

Issuance
The Champion is issued 10 times per year with two combined issues in January/February and September/October. See below for reservation deadlines and mailings.

Agency Commission
We offer an advertising agency commission of 15% to all recognized agencies for display advertisments. Invoices are mailed directly to advertising agency.

Preferred Materials
Process color requirements: One screened negative (RRED) with register marks per color, same size as ad to appear. 133 line-screen is preferred; 150 line-screen is accepted. Set of progressive proofs or Cromalin/Matchprint required.

Black/white, 2 or 3 color requirements: 133 line-screen is preferred for halftones; 150 line-screen is accepted. Preference for furnished material is a negative -- right reading, emulsion side down (RRED) per color. Composite proof must accompany negative. PMT paper is also accepted. Bond or writing paper is not accepted as "camera ready."
Please, no borders or frames on artwork. Publisher will provide if needed.

Printing Specifications
Printed offset on 60# glossy, 70# glossy on cover signature; saddle-stiched.

Issues/Deadlines
Forward ad copy for advertisement being designed in-house with reservation form.

1997

Issue	Reservations	Materials	Mailing
Jan/Feb	Nov 4	Nov 18	Dec 28
March	Jan 6	Jan 20	Feb 28
April	Feb 3	Feb 17	Mar 28
May	Mar 3	Mar 17	Apr 28
June	Apr 1	Apr 15	May 27
July	May 5	May 19	Jun 27
August	Jun 2	Jun 16	Jul 28
Sept/Oct	Aug 4	Aug 18	Sep 29
Nov	Sep 1	Sep 15	Oct 24
Dec	Oct 6	Oct 20	Dec 2

1998

Issue Reservations Materials Mailing
Jan/Feb Nov 4 Nov 18 Dec 29
March Jan 5 Jan 19 Feb 27
April Feb 2 Feb 16 Mar 27
May Mar 2 Mar 16 Apr 27
June Apr 1 Apr 15 May 23
July May 4 May 18 Jun 26
August Jun 1 Jun 15 Jul 24
Sept/Oct Aug 3 Aug 17 Sep 25
Nov Sep 1 Sep 14 Oct 23
Dec Oct 5 Oct 19 Dec 2

Issue	Reservations	Materials	Mailing
Jan/Feb	Nov 4	Nov 18	Dec 29
March	Jan 5	Jan 19	Feb 27
April	Feb 2	Feb 16	Mar 27
May	Mar 2	Mar 16	Apr 27
June	Apr 1	Apr 15	May 23
July	May 4	May 18	Jun 26
August	Jun 1	Jun 15	Jul 24
Sept/Oct	Aug 3	Aug 17	Sep 25
Nov	Sep 1	Sep 14	Oct 23
Dec	Oct 5	Oct 19	Dec 2

To place an ad or to find out about additional NACDL advertising options please contact NACDL Marketing/Sales at the address and phone number below, or at ads@nacdl.com.

National Association of Criminal Defense Lawyers (NACDL)
1025 Connecticut Ave., Ste. 901, Washington DC 20036
www.criminaljustice.org / www.nacdl.org
(202) 872-8600 / FAX (202) 872-8690 / assist@nacdl.com